Brazil: 3,500 volunteers + 1,800 volunteering activities + 105 partner institutions = 15,000 children helped
Volunteering has long been valued at C&A Brazil, where it’s become an important way to empower employees through citizenship. About 3,500 C&A Brazil employees volunteer to make a difference in society. In 2015, they focused on activities in the community as reading, storytelling, drama, music, and games with children from poor backgrounds. In Porto Alegre, for example, C&A volunteers supported the NGO Cirandar, reading to children in public libraries, volunteers in São Luís held a walk for peace, and employees in the remote rural area Marabá entertained kids with movies.
All told, volunteers and managers were more involved than ever before, with over 1,800 volunteering activities in support of 105 partner institutions, helping some 15,000 children.
Key to this success is C&A Brazil’s practice of encouraging volunteering during work hours and ongoing commitments from each store. Employee efforts are celebrated during an annual two-day national event for sharing best practices and recognising outstanding efforts. In 2015, more than 250 of our 297 stores took part in the awards, a 15% increase over the previous year.