Alexandra Cousteau, National Geographic Emerging Explorer, filmmaker and globally recognized advocate on water issues, travels the world to present a picture of the cotton industry, with a focus on its history and the modern-day challenges and innovations. She will discover the threats and the solutions facing our fashion industry.
Jeffrey Hogue, Chief Sustainability Officer - C&A Global
We are excited to support a documentary that provides a window into more sustainable cotton practices. Ultimately, we would like to inspire Brands and consumers that more sustainable cotton has significant advantages for people and the planet.
The 60 minute documentary reveals to viewers how crucial the shift is to more sustainable methods of production. 2.4% of the world's crop land is planted with cotton and yet it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. Organic cotton delivers substantial economic and environmental benefits, but represents less than 1% of the world's total annual crop.
In the documentary, Cousteau ventures to the cotton fields in the Madhya Pradesh, India to experience cotton production in action and meet with the local farmers whose lives have improved considerably after changing from conventional to sustainable methods of production. From NGO workers in India and beyond, she also meets with industry leaders in Germany and the US. As one of the most forward thinking fashion retailers, Cousteau also interviews C&A's sustainability experts to understand why there is a global need to go organic and such a necessity for international action.
As a part of this partnership we produced three short vignettes that provide voices of the key sustainability leaders at C&A and the C&A Foundation, organic cotton farmers, and NGOs working to support more sustainable cotton. In addition, we produced 5 and 15 minute versions of the full documentary to provide a summary of Alexandra's journey to explore more sustainable cotton.
Deborah Armstrong, Executive Vice President, National Geographic Partners Europe
National Geographic believes in the power of science, exploration and storytelling to change the world. How clothes are produced has an impact on our environment in a way that few people think about day to day. 'For the Love of Fashion' will highlight this impact, and potential solutions, in a manner that engages our audiences all around the world.